LIV Golf secures Sub-Saharan africa wide broadcast reach ahead of historic South Africa debut

Media and Broadcasting
Written By Business of Sports Africa

LIV Golf has renewed its broadcast partnership with Canal+’s Multichoice-SuperSport, ensuring live coverage of all 14 league events across Africa for the 2026 season. The agreement precedes the league's inaugural South African event, scheduled for March 19–22, 2026, at The Club at Steyn City—already among the fastest-selling tournaments on the 2026 calendar according to LIV Golf.

The partnership reinforces LIV Golf's strategic expansion into Africa, amplified by compelling local narratives surrounding the all-South African Southern Guards team and enhanced visibility from SuperSport's Greens & Gold docuseries.

Strategically, this agreement signals Africa's rising prominence in global golf media rights, premium live sports consumption, and destination event hosting, with SuperSport establishing itself as the continental gateway for elite international golf content.

Source: LIV Golf

Business of Sports Africa
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