The National Sports Commission (NSC) framed the tie-up as a milestone in its drive to reposition Nigerian sport and put globally recognised brands back on the country's athletes.

The partnership extension with the Fidelity Services Group for another two years, continues a commercial relationship that dates back to 2022.

Five projects, five markets, one continent-wide commitment to youth and community development - a deliberate footprint rather than a single activation.

It's a clean fit on paper: a digital-first bank chasing a young, mobile, football-watching audience, paired with a club that has built its brand around modern, intentional community-building.

A deal that hands the Chinese tech brand a direct line into one of the continent's most-watched sports broadcasting operations -

The investment reads less like traditional sports sponsorship and more like a community-banking play. The trend is telling: financial-services and tech brands are increasingly treating Thunder as a marketing channel to young and urban audiences.

The South African sports-drinks company co-founded by former UFC Middleweight champion Dricus Du Plessis. KNOX takes over from Sela, the brand owned by Saudi Arabia's Public Investment Fund (PIF)

According to multiple reports, Uganda is in advanced discussions with several English Premier League clubs to feature its "Visit Uganda" brand on match jerseys, in a bold push to convert football's global reach into tourism growth.

The English Championship club formalises its first overseas collaboration as part of a new global expansion strategy targeting talent development and community engagement across the African continent.

Running through May 2027, the deal spans three major competitions: the 2026 FIFA World Cup, the qualifying campaign for the 2027 Africa Cup of Nations, and the 2026 Women's AFCON in Morocco.

Rather than concentrating spend on the men's national team, the agreement distributes funding across the Black Stars, the Black Queens, the Women's Premier League, and the Black Challenge

East African forex and investment platform backs BAL history-makers as it expands regional footprint. The partnership was formally unveiled at a launch event, with FXPesa citing the Thunder's BAL pedigree and unbeaten domestic record.

Under the agreement, the Haier logo will feature prominently on Al Ahly's official first-team jersey - a significant branding milestone for a club that carries unmatched weight on the continent.

The partnership puts Bafana Bafana in notable company. Argentina, Portugal, and Italy are among other national teams already in the Socios.com ecosystem.

NBS Bank will activate its Easy Wallet and mobile banking platform at fixtures across all four regions, targeting communities with limited access to formal banking services.

Under the deal, Hudl will have exclusive rights to video and data from Young African Promises' Future Talent Tournaments - two U18 competitions held annually in Accra, Ghana.

Qatar Foundation will also serve as Presenting Partner of the BAL's Ubuntu Trophy. The foundation's logo will also appear on the back of all BAL game uniforms.

The British sportswear brand set to supply the club's official match kits, training wear, and lifestyle apparel for the 2026/27 season.

The partnership, disclosed by Google's MENA team, will use Gemini's multimodal capabilities to deepen engagement between the Atlas Lions and their global fanbase.

The government plans to put roughly 100 engineers and several thousand youth through cloud skills training, a program announced by Alioune Sall, Minister of Communication, Telecommunications and Digital Economy.