Latest Insights
Ellis Park Rebrands as 10bet Ellis Park in Five-Year Naming Rights Agreement
Johannesburg's 1995 World Cup final venue names a new commercial partner after Emirates' exit, in a deal spanning rugby, football and precinct regeneration.
How Africa's Sports Workforce Is Being Built in Dakar
The expertise accumulated in Dakar - in logistics, event management, media operations, athlete services, and venue management - flows outward to sports organisations from Cairo to Cape Town long after the Olympic flame is extinguished.
Nigeria's Olabisi Joseph Elected ISF Africa President, First Woman in the Role
Since 2023 she had served as Third Vice-President on the executive committee of the Africa School Sport Federation, and has sat as an assessor on the ISF Executive Committee. A positioning that made her a credible continental candidate well before the Belgrade vote.
NBA Africa Launches First West African REC Programme in Nigeria With Future Concerns Group
The partnership centres on the inaugural NBA REC University Tournament, a two-day competition running 7–8 August at the University of Lagos.
CAF hikes WAFCON prize pool by 67% to record $5.8 million in professionalisation push
The champions in Morocco will bank $2 million, with runners-up taking $750,000 (up 50%) - and the third-placed side collecting $500,000. All 16 competing nations are guaranteed $150,000 in base participation funding.
Saracens Turn to South Africa's Eduard Coetzee for CEO Role
The former Sharks chief becomes the latest African executive to land a top job in European rugby.
SuperSport secures all 34 matches as CAF expands Women's AFCON to 16 teams
The 16-team edition of the competition will be available well beyond the premium bouquets that have historically carried CAF's flagship men's tournaments.
beIN Locks Up Roland-Garros Rights Across MENA Through 2031
The renewal deepens a partnership that stretches back nearly two decades and hands beIN continued control of a marquee live-sports property at a moment when premium media rights are tightening across the Middle East, North Africa and Asia.
CAF Puts a Decade of AFCON Commercial Rights on the Market as Tournament Moves to Four-Year Cycle
The scope covers the sale and distribution of media rights, sponsorship and marketing assets, with CAF saying it is seeking an "innovative partner" to unlock new revenue streams and lift the commercial value of the competition.
Albon to visit South Africa as Williams brings F1 closer to a passionate fan base
Alex Albon will travel to South Africa at the end of July, marking the first official visit by an active Williams driver in more than three decades.
Nigerian Consortium Buys Into E1 Electric Powerboat Series for 2027 Season
Team PRONC signed its entry during E1's Monaco race weekend at the Yacht Club de Monaco, according to a statement. It becomes the latest addition to a grid whose ownership roster is heavily weighted toward celebrity investors, including LeBron James, Tom Brady, Rafael Nadal and Didier Drogba.
Arsenal to build three pitches in Rwanda as Visit Rwanda deal leaves an infrastructure legacy
Arsenal will fund the construction of three football pitches in Rwanda, converting the tail end of its eight-year Visit Rwanda shirt deal into physical infrastructure even after the commercial partnership expired in June.
The Sharks reunite with Reebok in technical apparel deal, with retail as growth engine
Durban rugby franchise and the American sportswear brand as the club pushes to reposition itself as a sports-and-lifestyle business rather than a match-day operation alone.
Ghana's Women's Premier League Swaps a Brewer for a Miner as Gold Fields Steps In
Women's football sponsorship across Africa has leaned heavily on FMCG and beverage names chasing a young, growing audience. A mining major crossing into the space indicates that women's football is increasingly viewed as a viable platform.
CAF Opens AFCON Hosting Race for 2028, 2032 and 2036 as Four-Year Cycle Reshapes Bidding Landscape
The invitation, issued alongside a bidding framework built with PwC and CAF's technical, financial and legal advisers, is pitched as a transparent, ethical process aligned with global best practice.
SPAIN WIN 2026 WORLD CUP, BANK RECORD $50M CHAMPION'S PRIZE
Spain won the first 48-team World Cup and the largest prize in the game's history, a record $50 million. But the more telling number sits further down the table: Africa's 10 teams banked $120 million, out-earning South America and turning the expanded field into real money for CAF.
SportyTV Closes on One Billion World Cup Views, Testing Pay-TV’s Grip on African Football
The broadcaster has logged more than 920 million views across its official YouTube channel and social platforms as of Friday, with the tournament's final still to play on Sunday.
Volkswagen Signs Three-Year Deal as The Sharks' Official Vehicle Partner
The partnership lands as Volkswagen marks 75 years in South Africa, where the "People's Car" has built one of the country's most established manufacturing and consumer footprints.
Aston Villa lands Visit Rwanda as front-of-shirt sponsors
The Rwanda Development Board secures the most prominent placement in club football, putting its tourism brand on the chest of Villa's men's, women's and academy shirts.
Spiro Partners with Gor Mahia FC as Official Electric Mobility Partner
Africa's largest e-mobility firm turns to the country's most-supported club to convert brand awareness into adoption
