Latest Insights
Stayfree becomes Banyana Banyana's official pad sponsor in category-ownership play
For every goal Banyana Banyana score, Stayfree will donate 1,000 packs of sanitary pads to nominated schools, football academies and community organisations supporting women and girls.
A CEO for a Club That Never Had One
For 56 years, one of African football's most valuable brands ran without a dedicated chief executive over its business. That changed this season, and the change matters more than the name attached to it.
On Signs Teenage Sprinter Mukona Manavhela as Swiss Brand Doubles Down on South Africa
The 17-year-old becomes On's second South African track signing in under three months, extending a strategy built on backing athletes before the market prices them.
$50 Million, $53.5 Million or $63.5 Million? Why Three Numbers Are Circulating for the World Cup Prize Money Payout
All three figures trace back to FIFA. None of them is wrong. But only one of them is prize money, and the confusion says a great deal about how the governing body's record $871 million distribution has been reported.
SA Rugby Signs Oakley as Eyewear Partner Across National Teams
The partnership ties one of the world's most recognisable sports optics brands to a rugby programme with global reach, while extending Oakley's footprint in South African sport.
PUMA Returns to Kit Team Nigeria for Glasgow 2026 - Five Years After Walking Away
The National Sports Commission (NSC) framed the tie-up as a milestone in its drive to reposition Nigerian sport and put globally recognised brands back on the country's athletes.
Brait Targets Virgin Active Exit Within Two Years, Launches R2.5 Billion Rights Offer to Get There
Africa's largest health-and-wellness operator is being prepared for public markets - and the runway runs through Johannesburg.
Saudi Pro League Confirms Exit of Nigeria's Michael Emenalo as Chief Football Executive
Emenalo, the Nigerian-born former technical director at Chelsea and Monaco, was one of the highest-profile executive appointments in the SPL.
$10,000 for Every Olympian: Inside the IOC's $140M "Fit for the Future" Grant and Why Africa's Real Test Comes at LA 2028
The grant will be delivered through existing National Olympic Committee (NOC) structures. Every Olympian. Not just medal winners.
ICIEC Wraps $65m of Uganda's $130m Akii-Bua Stadium Build
The venue sits in Lira City in the north, and Uganda is framing it as capacity-building for regional and international events alongside youth athletics and community participation.
Nigeria sets ₦1bn ($730,000) NPFL prize money, ₦2m ($1,460) minimum wage for players
Can a league that has struggled for years to sell its broadcast rights and pay modest wages suddenly underwrite the most expensive reward structure in its history?
DP World Lions Re-Sign Fidelity, Deepening a Multi-Layered Sponsorship Portfolio
The partnership extension with the Fidelity Services Group for another two years, continues a commercial relationship that dates back to 2022.
Visit Rwanda Names NBA Draftee Nate Ament as Its First Individual Global Ambassador
Rwanda is extending a sports-marketing strategy that until now has run entirely through team and league sponsorships.
Manchester City and Midea Are Building Football Pitches Across Five African Cities
Five projects, five markets, one continent-wide commitment to youth and community development - a deliberate footprint rather than a single activation.
NFL Deepens Africa Push as 2026 Flag Football Championship Lands in Nairobi Ahead of LA28
The NFL will stage its 2026 NFL Flag Africa Continental Championship in Kenya from July 9 –11, the league's third edition on the continent and its clearest signal yet that Africa sits at the center of a global expansion strategy built around flag football's 2028 Olympic debut.
Sporting Lagos Names Kuda Headline Sponsor for 2026/27 NPFL Season
It's a clean fit on paper: a digital-first bank chasing a young, mobile, football-watching audience, paired with a club that has built its brand around modern, intentional community-building.
Canal+ Partners With Samsung to Put DStv Stream on Smart TVs Across Africa
DStv Stream, MultiChoice's streaming app, will now ship pre-installed on Samsung's Smart TV range across 18 new African markets, including: South Africa, Nigeria, Kenya, and Zimbabwe.
Tennis Australia Appoints Former NRL CEO Andrew Abdo as Chief Executive Officer
The South African outgoing CEO of the National Rugby League, will take charge of Australian tennis in August 2026, emerging from a global search that drew more than 150 candidates and was run by executive search firm Egon Zehnder.
Nigeria Pushes Abuja Motorsport District as F1 Ambitions Build
The concept sits alongside Nigeria's reported $500m push, backed by the NSC and Opus Race Promotions, to land a Formula 1 Grand Prix.
HONOR becomes SABC Sport's official device sponsor in South African expansion play
A deal that hands the Chinese tech brand a direct line into one of the continent's most-watched sports broadcasting operations -
