It is one of the most significant executive moves in the global tennis business in years - and the case for it runs deeper than the commercial record he is best known for.

A 10-nation price index for the 2026 World Cup - flights, beds, tickets and meals, benchmarked to a single match day in New York. But qualifying is the team's job. For the fan, the harder question comes next: what does it actually cost to be there?

A new governance pact hands players a seat at the table on transfers and prize money. For African football, the quieter wins may matter most.

The investment reads less like traditional sports sponsorship and more like a community-banking play. The trend is telling: financial-services and tech brands are increasingly treating Thunder as a marketing channel to young and urban audiences.

The South African sports-drinks company co-founded by former UFC Middleweight champion Dricus Du Plessis. KNOX takes over from Sela, the brand owned by Saudi Arabia's Public Investment Fund (PIF)

SportyTV's rights include the opening match, knockout fixtures and the final - reshaping free access in three of Africa's largest football markets, just as the tournament kicks off.

As a record 10 African teams take the field in North America, the tournament arrives on screens across the continent through the most fragmented - and most African-owned - rights landscape the World Cup has ever had. See the full map.

According to multiple reports, Uganda is in advanced discussions with several English Premier League clubs to feature its "Visit Uganda" brand on match jerseys, in a bold push to convert football's global reach into tourism growth.

Uganda has been awarded the hosting rights for the 2031 African Games, making it the first time the East African nation will stage the continent's premier multi-sport competition.

The English Championship club formalises its first overseas collaboration as part of a new global expansion strategy targeting talent development and community engagement across the African continent.

The announcement landed alongside a separate milestone for the French media group - its formal listing on the Johannesburg Stock Exchange (JSE), following its acquisition of MultiChoice Group.

Running through May 2027, the deal spans three major competitions: the 2026 FIFA World Cup, the qualifying campaign for the 2027 Africa Cup of Nations, and the 2026 Women's AFCON in Morocco.

Rather than concentrating spend on the men's national team, the agreement distributes funding across the Black Stars, the Black Queens, the Women's Premier League, and the Black Challenge

Under the agreement, DAZN will carry EFC events free-to-view for audiences worldwide, excluding Sub-Saharan Africa and Poland. The deal expands DAZN's global combat sports offering while giving EFC its broadest international platform to date.

Canal+ Group has confirmed an extension of its broadcast agreement with the National Soccer League (NSL), securing continued live rights to the Premier Soccer League across Sub-Saharan Africa via SuperSport on DStv.

East African forex and investment platform backs BAL history-makers as it expands regional footprint. The partnership was formally unveiled at a launch event, with FXPesa citing the Thunder's BAL pedigree and unbeaten domestic record.

From Abuja's national stadium to community mini-arenas, the Nigerian Federal Government is making its biggest bet yet on sports as an economic driver.

Masai Ujiri's non-profit has built basketball courts in 16 African countries since launching its Built Within initiative in 2021. Court 50 was a milestone. Court 100 is the mission.

The FSC Stadium of Life officially opened on May 12 in Maseru, becoming the continent's first sports facility constructed with sustainably sourced timber.

The ambassadorship for Ria is part of a deliberate strategy of aligning with African football figures whose stories resonate with its core customer base.