Levergy's brief is to translate that global rights position into local relevance: connecting the brand with South African rugby fans and consumers across the build-up to and duration of the tournament.

The brand did not sign him as a footballer this time. It signed him as a media asset. Under the ambassador agreement, Diomande will front global campaigns, exclusive fan experiences and original content across Sporty Group's platforms.

Shingirai Manyarara as its newest athlete, and the deal is built as much around his ties to South Africa as his form in the TOP 14.

Speaker of Parliament Alban Sumani Kingsford Bagbin announced the Ghana initiative at the 37th sitting of Parliament, describing a formal engagement with Sunderland that has progressed well beyond early contact, but stopped short of a signed agreement.

Cameroon collected a $2 million winners' cheque after beating Malawi in Rabat to claim a maiden Women's Africa Cup of Nations title, the single biggest prize money in the competition's history.

Both tenders were issued by the National Agency for Public Facilities (ANEP), which is running the project as delegated manager on behalf of SONARGES, the state sports facilities operator.

He takes on partnership strategy, commercial development and rights consultancy for brands and rights holders, working across the agency's client portfolio while supporting new business across the region.

The two openings together give the club something almost no other side in South African football has: direct control of its own merchandise counter in two very different markets.

World Athletics will name the 2029 and 2031 hosts after the inaugural Ultimate Championship in Budapest on 11–13 September.

Formula E's African distribution today runs almost entirely through pay-TV. SuperSport carries the championship across more than 40 sub-Saharan markets

This will include, training programmes for federations, introductions and knowledge exchange with professional clubs in Europe, and performance-related incentives tied to results achieved by selected national teams.

Landmark Africa is planning the Dream Theatre Entertainment Centre, a 20,000-capacity indoor arena in Lagos anchoring more than 70,000 sqm of mixed-use development.

The Egyptian Premier League will pay its champions EGP 50 million (about $1 million) from the 2026/27 season, a tenfold increase on the current winners' prize.

The four-season agreement, covers the Champions League, Europa League and Conference League, along with the Youth League and the Super Cup. It was brokered by UC3, with Relevent Football Partners acting as UEFA's sales agency for the club competitions through 2033.

The partnership folds a new signing into an existing sponsorship rather than standing alone as a separate contract, which is the more efficient route for a manufacturer already paying for the Cheetahs' branding rights.

A video scouting and analysis platform used by clubs, coaches and federations to track youth players, giving the Nigerian development league a data and video trail that scouts outside the country can follow.

The agreement covers domestic travel for players and management of both squads between Johannesburg, Cape Town and Durban, tying LIFT's route network directly to the teams' playing and training schedules.

For African football, the proposal is less a distant governance row than a direct financial windfall - and potentially a lasting shift in who holds power over the game.

Expansion drive backed by existing Presenting Partner Bank of America; race adds children's and secondary-school entries alongside record turnout ahead of its 22 November edition. The 2026 edition, runs under the theme "My Run, My Color”.

The naming-rights agreement, unveiled at a ceremony at the Giza Pyramids attended by the members of the club's board and president Mahmoud El Khatib. This will see the venue open as Vodafone Stadium in 2029 under a 20-year term.