South African Rugby Captain Siya Kolisi Partners with Pick n Pay

Image Courtesy Of Retail Brief Africa

Pick n Pay has announced a new partnership with South African Rugby Union (SA Rugby) captain Siya Kolisi, aligning one of South Africa’s most recognisable consumer brands with a global sports icon around community, care, and long-term impact.

Rather than a traditional endorsement, the collaboration is positioned as a purpose-driven partnership — focused on authentic storytelling, community initiatives, and highlighting the role of food, family, and everyday people in South African life. The partnership also builds on the existing relationship between Pick n Pay’s Feed the Nation Foundation and the Kolisi Foundation, which has helped deliver 19+ million meals over six years.

Source: Pick N Pay