The partnership covers some of the biggest events on the global sporting calendar - the Los Angeles 2028 and Brisbane 2032 Olympic Games, the French Alps 2030 Olympic Winter Games, and the Dakar 2026 and Dolomiti Valtellina 2028 Youth Olympic Games.

The Games, set to run from 31 October to 13 November 2026, will host around 2,700 athletes aged 14 to 17 from more than 200 countries, marking the first Olympic event ever staged on the African continent.

This follows concerns raised by sprinter Kayinsola Ajayi over the distribution of grants, prompting a response from the Commission’s leadership.

The initiative is part of a broader partnership between FIFA, the IOC and ANOCA aimed at expanding access to modern sports infrastructure across Africa.

A limited run of customized chocolate bars will be distributed across selected markets, with proceeds supporting Frimpong's foundation, Hope Of A Billion.

The partnership reinforces beIN's position as the leading Olympic broadcaster in the region and reflects a long-term strategic alignment with the IOC. Beyond rights acquisition, the partnership shows a shared commitment to expanding the reach, commercial impact, and cultural influence of the Olympic Movement across MENA.

Soufiane El Bakkali, one of the most dominant distance runners. El Bakkali famously disrupted decades of Kenyan dominance by winning Olympic gold in the 3,000m steeplechase at Tokyo 2020.

South Africa could be the first African country to host the Olympic Games in Africa.