Latest Insights
$50 Million, $53.5 Million or $63.5 Million? Why Three Numbers Are Circulating for the World Cup Prize Money Payout
All three figures trace back to FIFA. None of them is wrong. But only one of them is prize money, and the confusion says a great deal about how the governing body's record $871 million distribution has been reported.
Sadio Mané Becomes Brand Ambassador for Remittance Giant Ria
The ambassadorship for Ria is part of a deliberate strategy of aligning with African football figures whose stories resonate with its core customer base.
Rugby Africa Appoints Former NBA Africa Executive Aïcha Diop as Chief of Staff
Diop will work directly under Herbert Mensah - President of Rugby Africa, Executive Board Member of World Rugby, and Chairman of World Rugby Regions, the body that unites the presidents of all six continental rugby associations.
MMS secures Olympic Games media rights across sub-Saharan Africa through 2032
The partnership covers some of the biggest events on the global sporting calendar - the Los Angeles 2028 and Brisbane 2032 Olympic Games, the French Alps 2030 Olympic Winter Games, and the Dakar 2026 and Dolomiti Valtellina 2028 Youth Olympic Games.
Hudl Partners With Young African Promises to Put African Talent on the Global Scouting Map
Under the deal, Hudl will have exclusive rights to video and data from Young African Promises' Future Talent Tournaments - two U18 competitions held annually in Accra, Ghana.
FIFA lifts World Cup distribution to $871 million - champion's total payout set to reach $53.5 million.
Every team that qualifies is now guaranteed at least $12.5 million before a single ball is kicked, with performance-based prize money stacked on top of that.
Senegal Partners with Alibaba to Power Dakar 2026 with Cloud Skills and Sovereign Infrastructure
The government plans to put roughly 100 engineers and several thousand youth through cloud skills training, a program announced by Alioune Sall, Minister of Communication, Telecommunications and Digital Economy.
Dakar 2026 Youth Olympic Games Infrastructure On Track for October Opening
The Games, set to run from 31 October to 13 November 2026, will host around 2,700 athletes aged 14 to 17 from more than 200 countries, marking the first Olympic event ever staged on the African continent.
Is a $15,000 Barrier to Entry Undermining 2026 World Cup Competitive Balance?
The U.S. government's new bond requirement for nationals of several participating nations threatens to create a two-tier tournament - and raises questions about competitive integrity.
Morocco Awarded AFCON Title - But Who Keeps the $10M Prize Money?
At the centre of the controversy is a $6 million financial gap. With the result now overturned, the financial logic appears straightforward - Morocco should receive the winner's prize, and Senegal should revert to the runner-up allocation. However this raises a more complicated question: Is Senegal required to return the $6 million difference?
Masai Ujiri’s Giants of Africa Expands Basketball Courts to the Sahel With Projects in Mali and Ghana
The program, called Dribble for Peace, forms part of the broader Built Within project launched in 2021 by Giants of Africa. The initiative aims to build 100 community basketball courts across the continent, with 45 courts already completed across 13 countries.
Senegal Men's Team Claim $10M AFCON Prize
Senegal emerged champions, earning $10 million in prize money. Read more to see full interactive prize money by country and how each country finished in the tournament.
FIBA Basketball and ESPN Africa to bring Basketball games across Sub-Saharan Africa
This will grant the ESPN Africa english-language rights across Sub-Saharan Africa until 2029 for distribution on ESPN pay television services.
