Latest Insights
Orlando Pirates Reopens Soweto Store, Splitting Retail Between Mall and Matchday
The two openings together give the club something almost no other side in South African football has: direct control of its own merchandise counter in two very different markets.
Nairobi enters race for 2029 World Athletics Championships against London, Rome and Munich
World Athletics will name the 2029 and 2031 hosts after the inaugural Ultimate Championship in Budapest on 11–13 September.
Disney+ becomes Formula E's global streaming home, with six African markets in range
Formula E's African distribution today runs almost entirely through pay-TV. SuperSport carries the championship across more than 40 sub-Saharan markets
How FIFA's $20 Billion Plan to Sell a World Cup Stake May Turn on Africa's Vote
For African football, the proposal is less a distant governance row than a direct financial windfall - and potentially a lasting shift in who holds power over the game.
Great Ethiopian Run Targets World's Largest 10km With 60,000 Runners
Expansion drive backed by existing Presenting Partner Bank of America; race adds children's and secondary-school entries alongside record turnout ahead of its 22 November edition. The 2026 edition, runs under the theme "My Run, My Color”.
How Africa's Sports Workforce Is Being Built in Dakar
The expertise accumulated in Dakar - in logistics, event management, media operations, athlete services, and venue management - flows outward to sports organisations from Cairo to Cape Town long after the Olympic flame is extinguished.
Nigerian Consortium Buys Into E1 Electric Powerboat Series for 2027 Season
Team PRONC signed its entry during E1's Monaco race weekend at the Yacht Club de Monaco, according to a statement. It becomes the latest addition to a grid whose ownership roster is heavily weighted toward celebrity investors, including LeBron James, Tom Brady, Rafael Nadal and Didier Drogba.
SPAIN WIN 2026 WORLD CUP, BANK RECORD $50M CHAMPION'S PRIZE
Spain won the first 48-team World Cup and the largest prize in the game's history, a record $50 million. But the more telling number sits further down the table: Africa's 10 teams banked $120 million, out-earning South America and turning the expanded field into real money for CAF.
$50 Million, $53.5 Million or $63.5 Million? Why Three Numbers Are Circulating for the World Cup Prize Money Payout
All three figures trace back to FIFA. None of them is wrong. But only one of them is prize money, and the confusion says a great deal about how the governing body's record $871 million distribution has been reported.
Saudi Pro League Confirms Exit of Nigeria's Michael Emenalo as Chief Football Executive
Emenalo, the Nigerian-born former technical director at Chelsea and Monaco, was one of the highest-profile executive appointments in the SPL.
$10,000 for Every Olympian: Inside the IOC's $140M "Fit for the Future" Grant and Why Africa's Real Test Comes at LA 2028
The grant will be delivered through existing National Olympic Committee (NOC) structures. Every Olympian. Not just medal winners.
Visit Rwanda Names NBA Draftee Nate Ament as Its First Individual Global Ambassador
Rwanda is extending a sports-marketing strategy that until now has run entirely through team and league sponsorships.
Tennis Australia Appoints Former NRL CEO Andrew Abdo as Chief Executive Officer
The South African outgoing CEO of the National Rugby League, will take charge of Australian tennis in August 2026, emerging from a global search that drew more than 150 candidates and was run by executive search firm Egon Zehnder.
Craig Tiley Named USTA CEO, Leaving Tennis Australia for the US Open
It is one of the most significant executive moves in the global tennis business in years - and the case for it runs deeper than the commercial record he is best known for.
The Cost of Showing Up: What It Takes for African Fans to Reach the World Cup in New York/New Jersey?
A 10-nation price index for the 2026 World Cup - flights, beds, tickets and meals, benchmarked to a single match day in New York. But qualifying is the team's job. For the fan, the harder question comes next: what does it actually cost to be there?
FIFA and FIFPRO Sign Pact Giving Players a Say Over Transfers and Prize Money
A new governance pact hands players a seat at the table on transfers and prize money. For African football, the quieter wins may matter most.
Who Owns the World Cup in Africa? The Broadcast Deals Behind the Tournament
As a record 10 African teams take the field in North America, the tournament arrives on screens across the continent through the most fragmented - and most African-owned - rights landscape the World Cup has ever had. See the full map.
CANAL+ Locks In Rugby World Cup Rights for Sub-Saharan Africa
The announcement landed alongside a separate milestone for the French media group - its formal listing on the Johannesburg Stock Exchange (JSE), following its acquisition of MultiChoice Group.
DAZN Partners With EFC in Multi-Year Deal to Broadcast African MMA Globally
Under the agreement, DAZN will carry EFC events free-to-view for audiences worldwide, excluding Sub-Saharan Africa and Poland. The deal expands DAZN's global combat sports offering while giving EFC its broadest international platform to date.
Sadio Mané Becomes Brand Ambassador for Remittance Giant Ria
The ambassadorship for Ria is part of a deliberate strategy of aligning with African football figures whose stories resonate with its core customer base.
