Latest Insights
Lupita Nyong’o Invests in Nairobi City Thunder as Kenyan Basketball Attracts New Capital
One of Kenya’s most internationally recognised figures joins the ownership group of the basketball club.
NBA Africa opens BAL to permanent team ownership as franchise bids arrive
NBA Africa is moving the Basketball Africa League to permanent, privately owned franchises, with initial bids of more than $50 million reported from six countries.
Aïcha Diop Joins African Collaborations Group Advisory Board as Continent's Sport District Push Continues
Diop was part of the team that launched the Basketball Africa League in 2021 and is currently Chief of Staff at Rugby Africa.
SEED Project Appoints Former FIFA Secretary General Fatma Samoura as Board Chair
SEED Project moves into what it calls SEED Academy Reimagined 2025-2030, a transformation plan touching governance, academic and athletic standards, student welfare, financing and expansion across the continent.
AWS backs NBA Africa's basketball classroom in bid to reach 10,000 students by 2027
Amazon Web Services is putting its cloud and AI infrastructure behind a basketball-themed maths programme, teaming with NBA Africa and non-profit Learn Fresh.
NBA Africa Launches First West African REC Programme in Nigeria With Future Concerns Group
The partnership centres on the inaugural NBA REC University Tournament, a two-day competition running 7–8 August at the University of Lagos.
Visit Rwanda Names NBA Draftee Nate Ament as Its First Individual Global Ambassador
Rwanda is extending a sports-marketing strategy that until now has run entirely through team and league sponsorships.
Nairobi City Thunder Lands KSh 10M I&M Bank Partnership
The investment reads less like traditional sports sponsorship and more like a community-banking play. The trend is telling: financial-services and tech brands are increasingly treating Thunder as a marketing channel to young and urban audiences.
Nairobi City Thunder Land FXPesa as Partner in Boost for Kenyan Basketball
East African forex and investment platform backs BAL history-makers as it expands regional footprint. The partnership was formally unveiled at a launch event, with FXPesa citing the Thunder's BAL pedigree and unbeaten domestic record.
ESPN Africa Lands Exclusive NBA Finals Rights for Sub-Saharan Africa
The New York Knicks have already punched their ticket to the finals. They'll face either the Oklahoma City Thunder or the San Antonio Spurs, with that series still ongoing. Should it go the distance, the Finals will run through to 19 June.
Rugby Africa Appoints Former NBA Africa Executive Aïcha Diop as Chief of Staff
Diop will work directly under Herbert Mensah - President of Rugby Africa, Executive Board Member of World Rugby, and Chairman of World Rugby Regions, the body that unites the presidents of all six continental rugby associations.
UAE and Morocco Join Forces to Elevate Arab Basketball
The partnership aimed at accelerating basketball development across both countries and deepening Arab sporting ties.
PUMA Signs Multi-Year Deal as Official Outfitter of the Basketball Africa League
PUMA will supply all official on-court and off-court apparel across the league. This includes team uniforms, warm-up and training gear, referee kits, fan merchandise, and apparel tied to BAL's social impact and player development programs.
Masai Ujiri’s Giants of Africa Expands Basketball Courts to the Sahel With Projects in Mali and Ghana
The program, called Dribble for Peace, forms part of the broader Built Within project launched in 2021 by Giants of Africa. The initiative aims to build 100 community basketball courts across the continent, with 45 courts already completed across 13 countries.
U.S. Sanctions Force Rwanda’s APR Withdrawal from Basketball Africa League
APR's exit stems from its direct affiliation with Rwanda's military, which was recently sanctioned by the U.S. Treasury over alleged involvement in regional conflict in eastern Democratic Republic of Congo.
Uganda Explores NBA Africa Partnership to Develop Basketball
Uganda's Chief of Defence Forces Gen. Muhoozi Kainerugaba, also serving as Senior Presidential Adviser for Special Operations, has met with NBA Africa CEO Claire Akamanzi to explore expanding and professionalizing basketball in the country.
Silverbacks Holdings In Talks with NBA to Acquire a franchise in NBA Africa’s Basketball Africa League (BAL)
Silverbacks already holds a significant minority stake in the Cape Town Tigers, a team that has competed for three seasons in the Basketball Africa League.
NBA Africa Partners with Senyorita to Launch First Ever NBA University Basketball Tournament on the Continent.
NBA Africa and Senyorita through its snack brand, LION to launch NBA’s First University Basketball Tournament on the African Continent. Lion joins existing partners Allianz and MAVEN Developments as Official Partners of the Jr. NBA/Jr. WNBA tournament in Egypt, that will expand to include nearly 150 boys’ and girls’ teams this year.
NBA Africa Awards 5 African Startups Triple-Double Prize
NBA provided winners with financial support and the opportunity to join the Carnegie Mellon University Africa 12-Month Business Incubation program. See all prize winners.
10 Startups Selected as Finalists as Part of the Second NBA Africa Triple Double Accelerator Program
The league launched the program last year to support the continents technology advancement and ecosystem and the next African entrepreneurs. The program is open to early-stage African startup companies that develop solutions in the sport and creative industries.
