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Nairobi City Thunder Land FXPesa as Partner in Boost for Kenyan Basketball
Partnerships and Sponsorships
Nairobi City Thunder Land FXPesa as Partner in Boost for Kenyan Basketball
Partnerships and Sponsorships

East African forex and investment platform backs BAL history-makers as it expands regional footprint. The partnership was formally unveiled at a launch event, with FXPesa citing the Thunder's BAL pedigree and unbeaten domestic record.

Partnerships and Sponsorships
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Rugby Africa Appoints Former NBA Africa Executive Aïcha Diop as Chief of Staff
Policy-Governance and Federations
Rugby Africa Appoints Former NBA Africa Executive Aïcha Diop as Chief of Staff
Policy-Governance and Federations
Policy-Governance and Federations
How Africa's Richest Man Almost Purchased Arsenal Football Club
Analysis, Investment and Capital
How Africa's Richest Man Almost Purchased Arsenal Football Club
Analysis, Investment and Capital
Analysis, Investment and Capital
Hudl Partners With Young African Promises to Put African Talent on the Global Scouting Map
Technology, Partnerships and Sponsorships
Hudl Partners With Young African Promises to Put African Talent on the Global Scouting Map
Technology, Partnerships and Sponsorships
Technology, Partnerships and Sponsorships
SportyTV Lands NBA Rights Across Four African Markets
Media and Broadcasting
SportyTV Lands NBA Rights Across Four African Markets
Media and Broadcasting
Media and Broadcasting
Lagos Arena: Nigeria's Largest Indoor Arena Is Coming
Infrastructure and Stadiums, Investment and Capital
Lagos Arena: Nigeria's Largest Indoor Arena Is Coming
Infrastructure and Stadiums, Investment and Capital
Infrastructure and Stadiums, Investment and Capital
Stellenbosch FC reunite with Umbro in new long-term kit partnership
Partnerships and Sponsorships, Retail
Stellenbosch FC reunite with Umbro in new long-term kit partnership
Partnerships and Sponsorships, Retail
Partnerships and Sponsorships, Retail
Nike Opens First East Africa Flagship in Nairobi, Kenya
Retail
Nike Opens First East Africa Flagship in Nairobi, Kenya
Retail
Retail
FIFA's World Cup prize pool hits $871 million - winner takes $53.5 million
Prize Money, Policy-Governance and Federations, Analysis
FIFA's World Cup prize pool hits $871 million - winner takes $53.5 million
Prize Money, Policy-Governance and Federations, Analysis
Prize Money, Policy-Governance and Federations, Analysis
CAF and UEFA Sign Landmark MoU to Deepen Football Ties Between Africa and Europe
Policy-Governance and Federations
CAF and UEFA Sign Landmark MoU to Deepen Football Ties Between Africa and Europe
Policy-Governance and Federations
Policy-Governance and Federations
DRC's Kinshasa Arena Takes Shape as One of Africa's Largest Indoor Venues
Infrastructure and Stadiums
DRC's Kinshasa Arena Takes Shape as One of Africa's Largest Indoor Venues
Infrastructure and Stadiums
Infrastructure and Stadiums
FIFA World Cup 2026 Set for Full Distribution Across Africa via SuperSport
Media and Broadcasting
FIFA World Cup 2026 Set for Full Distribution Across Africa via SuperSport
Media and Broadcasting
Media and Broadcasting
Masai Ujiri's Zaria Group Sign Landmark Nairobi Arena Development Deal
Infrastructure and Stadiums, Investment and Capital
Masai Ujiri's Zaria Group Sign Landmark Nairobi Arena Development Deal
Infrastructure and Stadiums, Investment and Capital
Infrastructure and Stadiums, Investment and Capital
Newcastle United Signs South African Company KNOX Hydration to Training Ground Naming Rights Deal
Partnerships and Sponsorships
Newcastle United Signs South African Company KNOX Hydration to Training Ground Naming Rights Deal
Partnerships and Sponsorships
Partnerships and Sponsorships
Kenya Pays $30 Million AFCON Fee, Securing 2027 Co-Hosting Rights
Policy-Governance and Federations, Infrastructure and Stadiums
Kenya Pays $30 Million AFCON Fee, Securing 2027 Co-Hosting Rights
Policy-Governance and Federations, Infrastructure and Stadiums
Policy-Governance and Federations, Infrastructure and Stadiums
Masai Ujiri Joins Toronto Tempo Ownership as WNBA Expands Into Canada
Investment and Capital
Masai Ujiri Joins Toronto Tempo Ownership as WNBA Expands Into Canada
Investment and Capital
Investment and Capital
Is a $15,000 Barrier to Entry Undermining 2026 World Cup Competitive Balance?
Policy-Governance and Federations, Analysis
Is a $15,000 Barrier to Entry Undermining 2026 World Cup Competitive Balance?
Policy-Governance and Federations, Analysis
Policy-Governance and Federations, Analysis
Nigeria's Samson Adamu Named Acting Secretary General of CAF
Policy-Governance and Federations
Nigeria's Samson Adamu Named Acting Secretary General of CAF
Policy-Governance and Federations
Policy-Governance and Federations
Uganda Explores NBA Africa Partnership to Develop Basketball
Investment and Capital, Policy-Governance and Federations
Uganda Explores NBA Africa Partnership to Develop Basketball
Investment and Capital, Policy-Governance and Federations
Investment and Capital, Policy-Governance and Federations
Rwanda Explores Roc Nation Partnership as It Deepens Its Sports and Tourism Strategy
Partnerships and Sponsorships, Investment and Capital
Rwanda Explores Roc Nation Partnership as It Deepens Its Sports and Tourism Strategy
Partnerships and Sponsorships, Investment and Capital
Partnerships and Sponsorships, Investment and Capital
Access Bank Lagos City Marathon 2026: Prize Money, Performance & The Economics of Road Racing
Prize Money, Partnerships and Sponsorships, Analysis
Access Bank Lagos City Marathon 2026: Prize Money, Performance & The Economics of Road Racing
Prize Money, Partnerships and Sponsorships, Analysis
Prize Money, Partnerships and Sponsorships, Analysis
Virgin Active Invests R100M ($6.2M) in Cape Town Country Club - taps into New Social Wellness Economy
Fitness and Wellness
Virgin Active Invests R100M ($6.2M) in Cape Town Country Club - taps into New Social Wellness Economy
Fitness and Wellness
Fitness and Wellness
Nairobi City Thunder Partner with Send App by Flutterwave on a two-Year Deal
Partnerships and Sponsorships
Nairobi City Thunder Partner with Send App by Flutterwave on a two-Year Deal
Partnerships and Sponsorships
Partnerships and Sponsorships
Silverbacks Holdings In Talks with NBA to Acquire a franchise in NBA Africa’s Basketball Africa League (BAL)
Investment and Capital
Silverbacks Holdings In Talks with NBA to Acquire a franchise in NBA Africa’s Basketball Africa League (BAL)
Investment and Capital
Investment and Capital

‍ Most Read

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Nairobi City Thunder Land FXPesa as Partner in Boost for Kenyan Basketball
Nairobi City Thunder Land FXPesa as Partner in Boost for Kenyan Basketball
Haier signs four-year sponsorship with Al Ahly FC in first African play of global sports strategy
Haier signs four-year sponsorship with Al Ahly FC in first African play of global sports strategy
South Africa’s Bafana Bafana enter the Web3 era with Chiliz Fan Token partnership
South Africa’s Bafana Bafana enter the Web3 era with Chiliz Fan Token partnership
NBS Bank nearly doubles NDL sponsorship in K530 million ($300K) commitment
NBS Bank nearly doubles NDL sponsorship in K530 million ($300K) commitment
Hudl Partners With Young African Promises to Put African Talent on the Global Scouting Map
Hudl Partners With Young African Promises to Put African Talent on the Global Scouting Map
BAL Teams Up With Qatar Foundation in Landmark Social Impact Deal
BAL Teams Up With Qatar Foundation in Landmark Social Impact Deal
Stellenbosch FC reunite with Umbro in new long-term kit partnership
Stellenbosch FC reunite with Umbro in new long-term kit partnership
Google Gemini Named Official Technology Sponsor of Morocco National Football Team
Google Gemini Named Official Technology Sponsor of Morocco National Football Team
Senegal Partners with Alibaba to Power Dakar 2026 with Cloud Skills and Sovereign Infrastructure
Senegal Partners with Alibaba to Power Dakar 2026 with Cloud Skills and Sovereign Infrastructure
UAE and Morocco Join Forces to Elevate Arab Basketball
UAE and Morocco Join Forces to Elevate Arab Basketball
Mwamba RFC Secures KES 9 Million Sponsorship Deal in Sign of Growing Commercial Interest in Kenyan Club Rugby
Mwamba RFC Secures KES 9 Million Sponsorship Deal in Sign of Growing Commercial Interest in Kenyan Club Rugby
Bank of Kigali Backs Rwanda Premier League With $2.2M Title Sponsorship
Bank of Kigali Backs Rwanda Premier League With $2.2M Title Sponsorship
Telkom Extends Netball Sponsorship With Enhanced Player Compensation Model
Telkom Extends Netball Sponsorship With Enhanced Player Compensation Model
Exim Bank Uganda Signs On as Official Banking Partner of the Pearl of Africa Golf Series
Exim Bank Uganda Signs On as Official Banking Partner of the Pearl of Africa Golf Series
Newcastle United Signs South African Company KNOX Hydration to Training Ground Naming Rights Deal
Newcastle United Signs South African Company KNOX Hydration to Training Ground Naming Rights Deal
South African Football Club Kaizer Chiefs Launch Women's Team
South African Football Club Kaizer Chiefs Launch Women's Team
BAL Taps Abidjan-Based FLEXX for official off-court lifestyle Collections
BAL Taps Abidjan-Based FLEXX for official off-court lifestyle Collections
Liaison Group and Momentum Launch Athlete Welfare Platform in Kenya
Liaison Group and Momentum Launch Athlete Welfare Platform in Kenya
Morocco’s FA and the National Airports Authority (ONDA) Partner to Streamline National Team Travel
Morocco’s FA and the National Airports Authority (ONDA) Partner to Streamline National Team Travel
LALIGA and Royal Bafokeng Nation Open Elite Youth Academy in South Africa
LALIGA and Royal Bafokeng Nation Open Elite Youth Academy in South Africa
Partnerships & Sponsorships
BOSA Intelligence
2026 FIFA World Cup Prize Money Tracker
Live
Total pool
$727M
Min / team
$12.5M
Champion
$56M
CAF teams
10
Prize pool distributed0.0%
View full tracker →

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Investment & Capital
Infrastructure & Stadiums
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More Insights Across Africa’s Sports Business

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Africa's First Sustainable Timber Stadium Opens in Lesotho
Infrastructure and Stadiums
Africa's First Sustainable Timber Stadium Opens in Lesotho
Infrastructure and Stadiums
Infrastructure and Stadiums
Sadio Mané Becomes Brand Ambassador for Remittance Giant Ria
Athlete Brand Partnerships, Technology
Sadio Mané Becomes Brand Ambassador for Remittance Giant Ria
Athlete Brand Partnerships, Technology
Athlete Brand Partnerships, Technology
Rugby Africa Appoints Former NBA Africa Executive Aïcha Diop as Chief of Staff
Policy-Governance and Federations
Rugby Africa Appoints Former NBA Africa Executive Aïcha Diop as Chief of Staff
Policy-Governance and Federations
Policy-Governance and Federations
MMS secures Olympic Games media rights across sub-Saharan Africa through 2032
Media and Broadcasting
MMS secures Olympic Games media rights across sub-Saharan Africa through 2032
Media and Broadcasting
Media and Broadcasting
Haier signs four-year sponsorship with Al Ahly FC in first African play of global sports strategy
Partnerships and Sponsorships
Haier signs four-year sponsorship with Al Ahly FC in first African play of global sports strategy
Partnerships and Sponsorships
Partnerships and Sponsorships
NBS Bank nearly doubles NDL sponsorship in K530 million ($300K) commitment
Partnerships and Sponsorships
NBS Bank nearly doubles NDL sponsorship in K530 million ($300K) commitment
Partnerships and Sponsorships
Partnerships and Sponsorships
Hudl Partners With Young African Promises to Put African Talent on the Global Scouting Map
Technology, Partnerships and Sponsorships
Hudl Partners With Young African Promises to Put African Talent on the Global Scouting Map
Technology, Partnerships and Sponsorships
Technology, Partnerships and Sponsorships
SportyTV Lands NBA Rights Across Four African Markets
Media and Broadcasting
SportyTV Lands NBA Rights Across Four African Markets
Media and Broadcasting
Media and Broadcasting
FIFA's World Cup prize pool hits $871 million - winner takes $53.5 million
Prize Money, Policy-Governance and Federations, Analysis
FIFA's World Cup prize pool hits $871 million - winner takes $53.5 million
Prize Money, Policy-Governance and Federations, Analysis
Prize Money, Policy-Governance and Federations, Analysis
Senegal Partners with Alibaba to Power Dakar 2026 with Cloud Skills and Sovereign Infrastructure
Technology, Partnerships and Sponsorships
Senegal Partners with Alibaba to Power Dakar 2026 with Cloud Skills and Sovereign Infrastructure
Technology, Partnerships and Sponsorships
Technology, Partnerships and Sponsorships
World Aquatics Targets Infrastructure With Five-Nation Pool Construction Across Africa
Infrastructure and Stadiums, Policy-Governance and Federations
World Aquatics Targets Infrastructure With Five-Nation Pool Construction Across Africa
Infrastructure and Stadiums, Policy-Governance and Federations
Infrastructure and Stadiums, Policy-Governance and Federations
UAE and Morocco Join Forces to Elevate Arab Basketball
Partnerships and Sponsorships
UAE and Morocco Join Forces to Elevate Arab Basketball
Partnerships and Sponsorships
Partnerships and Sponsorships
Lime Expands Into Sports With Padel Sponsorship Deal
Athlete Brand Partnerships
Lime Expands Into Sports With Padel Sponsorship Deal
Athlete Brand Partnerships
Athlete Brand Partnerships
Ghana Partners with Morocco on Sports Infrastructure
Infrastructure and Stadiums
Ghana Partners with Morocco on Sports Infrastructure
Infrastructure and Stadiums
Infrastructure and Stadiums
Dakar 2026 Youth Olympic Games Infrastructure On Track for October Opening
Infrastructure and Stadiums
Dakar 2026 Youth Olympic Games Infrastructure On Track for October Opening
Infrastructure and Stadiums
Infrastructure and Stadiums
Masai Ujiri's Zaria Group Sign Landmark Nairobi Arena Development Deal
Infrastructure and Stadiums, Investment and Capital
Masai Ujiri's Zaria Group Sign Landmark Nairobi Arena Development Deal
Infrastructure and Stadiums, Investment and Capital
Infrastructure and Stadiums, Investment and Capital
BAL Taps Abidjan-Based FLEXX for official off-court lifestyle Collections
Partnerships and Sponsorships
BAL Taps Abidjan-Based FLEXX for official off-court lifestyle Collections
Partnerships and Sponsorships
Partnerships and Sponsorships
Ghana Pledges Three New Stadiums as Infrastructure Strategy Advances
Infrastructure and Stadiums
Ghana Pledges Three New Stadiums as Infrastructure Strategy Advances
Infrastructure and Stadiums
Infrastructure and Stadiums
Is a $15,000 Barrier to Entry Undermining 2026 World Cup Competitive Balance?
Policy-Governance and Federations, Analysis
Is a $15,000 Barrier to Entry Undermining 2026 World Cup Competitive Balance?
Policy-Governance and Federations, Analysis
Policy-Governance and Federations, Analysis
Debswana Backs World Athletics Relays Gaborone 2026 With P16 Million ($1.17 Million) Deal
Partnerships and Sponsorships
Debswana Backs World Athletics Relays Gaborone 2026 With P16 Million ($1.17 Million) Deal
Partnerships and Sponsorships
Partnerships and Sponsorships
Angola Opens New 10,000-Seat Stadium as AFCON Hosting Ambitions Accelerate
Infrastructure and Stadiums
Angola Opens New 10,000-Seat Stadium as AFCON Hosting Ambitions Accelerate
Infrastructure and Stadiums
Infrastructure and Stadiums
Morocco Awarded AFCON Title - But Who Keeps the $10M Prize Money?
Prize Money, Policy-Governance and Federations, Analysis
Morocco Awarded AFCON Title - But Who Keeps the $10M Prize Money?
Prize Money, Policy-Governance and Federations, Analysis
Prize Money, Policy-Governance and Federations, Analysis
Ivory Coast Expands Sports Tourism Strategy With Chelsea FC Partnership
Partnerships and Sponsorships
Ivory Coast Expands Sports Tourism Strategy With Chelsea FC Partnership
Partnerships and Sponsorships
Partnerships and Sponsorships
Masai Ujiri’s Giants of Africa Expands Basketball Courts to the Sahel With Projects in Mali and Ghana
Infrastructure and Stadiums
Masai Ujiri’s Giants of Africa Expands Basketball Courts to the Sahel With Projects in Mali and Ghana
Infrastructure and Stadiums
Infrastructure and Stadiums
PFL Parts Ways With Francis Ngannou, the Former UFC Champion
Athlete Brand Partnerships, Policy-Governance and Federations, Investment and Capital
PFL Parts Ways With Francis Ngannou, the Former UFC Champion
Athlete Brand Partnerships, Policy-Governance and Federations, Investment and Capital
Athlete Brand Partnerships, Policy-Governance and Federations, Investment and Capital
ProBottlers Named Official Hydration Partner of Zimbabwe Football Association in $240,000 Deal
Partnerships and Sponsorships, Retail
ProBottlers Named Official Hydration Partner of Zimbabwe Football Association in $240,000 Deal
Partnerships and Sponsorships, Retail
Partnerships and Sponsorships, Retail
MultiChoice to Shut Down Showmax After Strategic Streaming Review
Media and Broadcasting, Technology
MultiChoice to Shut Down Showmax After Strategic Streaming Review
Media and Broadcasting, Technology
Media and Broadcasting, Technology
Adidas to Elect Egyptian Billionaire Nassef Sawiris as Supervisory Board Chairman
Retail, Investment and Capital
Adidas to Elect Egyptian Billionaire Nassef Sawiris as Supervisory Board Chairman
Retail, Investment and Capital
Retail, Investment and Capital