A payment, equivalent to KSh 3.9 billion, was confirmed by the Sports Ministry on 31 March, resolving weeks of uncertainty over Kenya's participation in the tri-nation "Pamoja" (meaning 'together' in Swahili) bid alongside Uganda and Tanzania.

This sponsorship marks a strategic alignment with one of East Africa's leading endurance events.

Under the partnership, Sevilla will provide sporting and technical advisory support, with a strong emphasis on: Coach education and technical development, youth talent identification and pathway structuring, club operations and broader football business expertise.

The Confederation of African Football (CAF) announced that the prize for this year's winner of the AFCON 2025, hosted by Morocco (from Dec. 21 to Jan. 18), has been raised to $10 million.