Latest Insights
Haier signs four-year sponsorship with Al Ahly FC in first African play of global sports strategy
Under the agreement, the Haier logo will feature prominently on Al Ahly's official first-team jersey - a significant branding milestone for a club that carries unmatched weight on the continent.
South Africa’s Bafana Bafana enter the Web3 era with Chiliz Fan Token partnership
The partnership puts Bafana Bafana in notable company. Argentina, Portugal, and Italy are among other national teams already in the Socios.com ecosystem.
NBS Bank nearly doubles NDL sponsorship in K530 million ($300K) commitment
NBS Bank will activate its Easy Wallet and mobile banking platform at fixtures across all four regions, targeting communities with limited access to formal banking services.
Hudl Partners With Young African Promises to Put African Talent on the Global Scouting Map
Under the deal, Hudl will have exclusive rights to video and data from Young African Promises' Future Talent Tournaments - two U18 competitions held annually in Accra, Ghana.
SportyTV Lands NBA Rights Across Four African Markets
African sports media platform SportyTV has secured free-to-air broadcast rights to the NBA across Nigeria, Ghana, Kenya, and South Africa for the next three seasons - bringing North American basketball to millions of fans across the continent at no cost.
Lagos Arena: Nigeria's Largest Indoor Arena Is Coming
First conceived under the name "Project Arena," the $100 million development is being built in the Victoria Island neighbourhood and is designed to host both major sporting events and concerts.
BAL Teams Up With Qatar Foundation in Landmark Social Impact Deal
Qatar Foundation will also serve as Presenting Partner of the BAL's Ubuntu Trophy. The foundation's logo will also appear on the back of all BAL game uniforms.
Stellenbosch FC reunite with Umbro in new long-term kit partnership
The British sportswear brand set to supply the club's official match kits, training wear, and lifestyle apparel for the 2026/27 season.
King Mswati III Announces Plans for 40,000-Seater National Stadium in Eswatini
The King framed the project in explicitly competitive terms - arguing that a world-class facility is a prerequisite for developing a national team capable of qualifying for major tournaments,
CAF Champions League Final to Be Broadcast Across the Globe
Some of the world's biggest broadcasters set to beam the showdown between Mamelodi Sundowns and AS FAR to fans across multiple continents.
Google Gemini Named Official Technology Sponsor of Morocco National Football Team
The partnership, disclosed by Google's MENA team, will use Gemini's multimodal capabilities to deepen engagement between the Atlas Lions and their global fanbase.
Africa’s Gift to the NBA: Dallas Mavericks Name Masai Ujiri President
Ujiri, who built his career from the ground up as an international scout before ascending to the top of NBA front offices, will oversee all aspects of basketball operations in Dallas, including roster construction, player personnel, and scouting.
SA Rugby Locks In SuperSport as Broadcaster in Landmark CANAL+ Rights Renewal
SuperSport retains sole broadcast rights to all SARU domestic competitions, as well as Springbok Women's and junior age-group fixtures.
Nike Opens First East Africa Flagship in Nairobi, Kenya
Nairobi has spent the last decade positioning itself as a magnet for global consumer brands, and Nike is the latest to take the bet.
Nigeria finally gives netball a home - and women are leading the way
With 70% of the Federation's membership made up of women, the NSC is betting on netball to become Nigeria's next global sporting force.
FIFA's World Cup prize pool hits $871 million - winner takes $53.5 million
Every team that qualifies is now guaranteed at least $12.5 million before a single ball is kicked, with performance-based prize money stacked on top of that.
CAF and UEFA Sign Landmark MoU to Deepen Football Ties Between Africa and Europe
Two continents. One game. CAF and UEFA have signed a landmark five-year agreement to build football's future together.
Senegal Partners with Alibaba to Power Dakar 2026 with Cloud Skills and Sovereign Infrastructure
The government plans to put roughly 100 engineers and several thousand youth through cloud skills training, a program announced by Alioune Sall, Minister of Communication, Telecommunications and Digital Economy.
World Aquatics Targets Infrastructure With Five-Nation Pool Construction Across Africa
The federation has began the construction phase of a multi-country aquatic infrastructure drive across Africa, with new swimming facilities now being built in Burundi, Uganda, Rwanda and Lesotho - all expected to open by October 2026.
UAE and Morocco Join Forces to Elevate Arab Basketball
The partnership aimed at accelerating basketball development across both countries and deepening Arab sporting ties.
