Nairobi-based side secures three-year partnership with Dignity Furniture as they prepare to compete in the Kenya Cup.

Global sports streaming giant DAZN has added Africa to its broadcast rights portfolio for the T100 Triathlon World Tour, giving fans across the continent free access to one of triathlon's most prestigious competitions.

Algeria has been pushing to upgrade its sporting facilities, as the country positions itself for future hosting opportunities, including potential bids for the Africa Cup of Nations.

The Rwanda Premier League has signed a new title sponsorship agreement with Bank of Kigali, marking one of the most significant commercial partnerships in the league's history.

Backed by President Félix Tshisekedi, the project will position Kinshasa as a regional hub for major sports and entertainment events with a planned seating capacity of 20,000.

The agreement will see matches aired on ESPN channels (DStv 218 and 219, StarSat 248), with additional distribution via Disney+ in South Africa, broadening reach across both traditional broadcast and streaming platforms.

This brings together a fast-scaling consumer platform and one of Nigeria's most recognizable football figures, as Chowdeck looks to strengthen brand visibility and deepen customer engagement across its core markets.

The partnership indicates a growing trend among Egypt's fintech platforms, where sports partnerships are becoming a key tool for brand visibility and cultural relevance - particularly as a way of reaching the next generation of consumers.

Ghana is moving to strengthen its sports infrastructure through a strategic collaboration with Morocco, as policymakers look to replicate one of Africa's most advanced facility development models.

Kenyan athletes once again underlined their dominance in global distance running at the 2026 Boston Marathon, with both race winners capturing significant prize money and performance-based incentives.

Coverage will be available across DStv and GOtv platforms, including streaming services, with access extending from entry-level packages through to premium tiers.

The telecoms group has backed the competition since 2019, stepping in after South African Breweries ended its association - through its Brutal Fruit brand - following the 2018 season.

Alexander, who has led SARU since 2016, secured backing from 11 member unions and is expected to formally begin his third and final term at the Annual General Meeting in Cape Town on 14 May.

SportyTV said it will deliver comprehensive pre- and post-match programming from studios in Cape Town and Madrid, supported by a yet-to-be-announced roster of commentators and analysts.

The Games, set to run from 31 October to 13 November 2026, will host around 2,700 athletes aged 14 to 17 from more than 200 countries, marking the first Olympic event ever staged on the African continent.

As the Pearl of Africa Golf Series continues to scale, partnerships of this nature are expected to play a central role in shaping its commercial trajectory and positioning within the regional sports market.

The project is expected to generate more than 25,000 jobs annually and introduce world-class infrastructure designed to support athletes, artists, and the broader creative economy.

From 1 July 2026, the club's training centre at Darsley Park will be renamed "The KNOX," marking the first time Newcastle United has sold naming rights to its training ground.

The launch positions Kaizer Chiefs within a growing cohort of African clubs formalizing women's teams, as governance bodies, sponsors, and clubs increasingly converge around the commercial and developmental potential of the women's game.

FLEXX, founded in 2020 and headquartered in Abidjan, will produce lifestyle merchandise and exclusive team ranges comprising more than 20 designs.