Latest Insights
Sports Direct opens first Kenyan stores as Frasers widens its route into African sports retail
Its partner in Kenya, Hudson Group, already has plans beyond Nairobi.
JD Sports opens Africa’s largest store and launches South African e-commerce with TFG
Two years after it had no footprint in the country, JD now runs 14 South African stores, an online shop and the biggest JD store on the continent.
AFCON 2027 hosts must plan for stadium use beyond the tournament, ACG chief says
Uganda is spending US$59.5 million on the second phase of its Namboole stadium renovation, and the cost of Kenya’s Talanta Stadium has risen to US$352.7 million.
NSC Inaugurates New Boards for Nigeria’s Basketball, Padel, Arm Wrestling and Fencing Federations
The commission said the boards are expected to upscale domestic competitions, create more opportunities for athletes and harness the economic potential of their sports in line with its RHINSE framework.
INTERSPORT partners with One Retail to return to Morocco, Casablanca rollout set for 2027
The partnership would combine its global retail expertise and international brand relationships
Nairobi Marathon sponsorship hits record KES 273 million as partner contributions grow 39%
Standard Chartered held its title fee flat at KES 130 million while other partners lifted their combined contribution to KES 143 million.
Aïcha Diop Joins African Collaborations Group Advisory Board as Continent's Sport District Push Continues
Diop was part of the team that launched the Basketball Africa League in 2021 and is currently Chief of Staff at Rugby Africa.
Ghana’s President Strips National Sports Authority of Its Board
The dissolution does not permanently remove the governing structures, and new boards are expected to be reconstituted in due course.
The Jester Group Unveils New Structure for Next Phase of Growth
The new structure, formalises what The Jester Group describes as the way its different areas of expertise already operate under the Jester name.
Macron signs multi-year kit deal with Congo's sports ministry covering five federations
This will include, training programmes for federations, introductions and knowledge exchange with professional clubs in Europe, and performance-related incentives tied to results achieved by selected national teams.
Landmark Africa Returns to Lagos Waterfront With 20,000-Seat Arena Plan
Landmark Africa is planning the Dream Theatre Entertainment Centre, a 20,000-capacity indoor arena in Lagos anchoring more than 70,000 sqm of mixed-use development.
AfriSportPro Turns to Video Scouting Platform Eyeball to Widen Global Reach for Nigerian Youth Talent
A video scouting and analysis platform used by clubs, coaches and federations to track youth players, giving the Nigerian development league a data and video trail that scouts outside the country can follow.
Nigeria's Olabisi Joseph Elected ISF Africa President, First Woman in the Role
Since 2023 she had served as Third Vice-President on the executive committee of the Africa School Sport Federation, and has sat as an assessor on the ISF Executive Committee. A positioning that made her a credible continental candidate well before the Belgrade vote.
PUMA Returns to Kit Team Nigeria for Glasgow 2026 - Five Years After Walking Away
The National Sports Commission (NSC) framed the tie-up as a milestone in its drive to reposition Nigerian sport and put globally recognised brands back on the country's athletes.
Brait Targets Virgin Active Exit Within Two Years, Launches R2.5 Billion Rights Offer to Get There
Africa's largest health-and-wellness operator is being prepared for public markets - and the runway runs through Johannesburg.
Canal+ Partners With Samsung to Put DStv Stream on Smart TVs Across Africa
DStv Stream, MultiChoice's streaming app, will now ship pre-installed on Samsung's Smart TV range across 18 new African markets, including: South Africa, Nigeria, Kenya, and Zimbabwe.
Nigeria Pushes Abuja Motorsport District as F1 Ambitions Build
The concept sits alongside Nigeria's reported $500m push, backed by the NSC and Opus Race Promotions, to land a Formula 1 Grand Prix.
HONOR becomes SABC Sport's official device sponsor in South African expansion play
A deal that hands the Chinese tech brand a direct line into one of the continent's most-watched sports broadcasting operations -
Uganda Wins Right to Host 2031 African Games, Beating Nigeria in Bidding Race
Uganda has been awarded the hosting rights for the 2031 African Games, making it the first time the East African nation will stage the continent's premier multi-sport competition.
Nigeria Approves Sweeping Sports Infrastructure Overhaul as NSC Targets World-Class Facilities
From Abuja's national stadium to community mini-arenas, the Nigerian Federal Government is making its biggest bet yet on sports as an economic driver.