As the Pearl of Africa Golf Series continues to scale, partnerships of this nature are expected to play a central role in shaping its commercial trajectory and positioning within the regional sports market.

A payment, equivalent to KSh 3.9 billion, was confirmed by the Sports Ministry on 31 March, resolving weeks of uncertainty over Kenya's participation in the tri-nation "Pamoja" (meaning 'together' in Swahili) bid alongside Uganda and Tanzania.

Uganda's Chief of Defence Forces Gen. Muhoozi Kainerugaba, also serving as Senior Presidential Adviser for Special Operations, has met with NBA Africa CEO Claire Akamanzi to explore expanding and professionalizing basketball in the country.

The 11th edition of the Access Bank Lagos City Marathon has reinforced Lagos' position as one of Africa's most commercially competitive road races. With $50,000 awarded to each winner, the elite 42km race once again attracted East Africa's deepest marathon talent pool - delivering not just fast times, but a clear direction about the growing economics of long-distance running across the continent.

The Confederation of African Football (CAF) announced that the prize for this year's winner of the AFCON 2025, hosted by Morocco (from Dec. 21 to Jan. 18), has been raised to $10 million.

Uganda Stadium Project Secures $36.4m Afreximbank Financing via Egypt’s SAMCO. Akii Bua Stadium is expected to host some of the 2027 Africa Cup of Nations (AFCON) games which Government of Uganda is co-hosting with its East African neighbours Government of Kenya and Government of Tanzania in a joint bid.