Latest Insights
ICIEC Wraps $65m of Uganda's $130m Akii-Bua Stadium Build
The venue sits in Lira City in the north, and Uganda is framing it as capacity-building for regional and international events alongside youth athletics and community participation.
Uganda Eyes Premier League Jersey Deals in Push to Globalise "Visit Uganda" Brand
According to multiple reports, Uganda is in advanced discussions with several English Premier League clubs to feature its "Visit Uganda" brand on match jerseys, in a bold push to convert football's global reach into tourism growth.
Uganda Wins Right to Host 2031 African Games, Beating Nigeria in Bidding Race
Uganda has been awarded the hosting rights for the 2031 African Games, making it the first time the East African nation will stage the continent's premier multi-sport competition.
MMS secures Olympic Games media rights across sub-Saharan Africa through 2032
The partnership covers some of the biggest events on the global sporting calendar - the Los Angeles 2028 and Brisbane 2032 Olympic Games, the French Alps 2030 Olympic Winter Games, and the Dakar 2026 and Dolomiti Valtellina 2028 Youth Olympic Games.
World Aquatics Targets Infrastructure With Five-Nation Pool Construction Across Africa
The federation has began the construction phase of a multi-country aquatic infrastructure drive across Africa, with new swimming facilities now being built in Burundi, Uganda, Rwanda and Lesotho - all expected to open by October 2026.
Exim Bank Uganda Signs On as Official Banking Partner of the Pearl of Africa Golf Series
As the Pearl of Africa Golf Series continues to scale, partnerships of this nature are expected to play a central role in shaping its commercial trajectory and positioning within the regional sports market.
Kenya Pays $30 Million AFCON Fee, Securing 2027 Co-Hosting Rights
A payment, equivalent to KSh 3.9 billion, was confirmed by the Sports Ministry on 31 March, resolving weeks of uncertainty over Kenya's participation in the tri-nation "Pamoja" (meaning 'together' in Swahili) bid alongside Uganda and Tanzania.
Uganda Explores NBA Africa Partnership to Develop Basketball
Uganda's Chief of Defence Forces Gen. Muhoozi Kainerugaba, also serving as Senior Presidential Adviser for Special Operations, has met with NBA Africa CEO Claire Akamanzi to explore expanding and professionalizing basketball in the country.
Access Bank Lagos City Marathon 2026: Prize Money, Performance & The Economics of Road Racing
The 11th edition of the Access Bank Lagos City Marathon has reinforced Lagos' position as one of Africa's most commercially competitive road races. With $50,000 awarded to each winner, the elite 42km race once again attracted East Africa's deepest marathon talent pool.
CAF has increased AFCON Prize Money by 43%. Winner gets $10M
The Confederation of African Football (CAF) announced that the prize for this year's winner of the AFCON 2025, hosted by Morocco (from Dec. 21 to Jan. 18), has been raised to $10 million.
Afreximbank Backs Uganda Stadium Development with $36.4M Financing Facility
Uganda Stadium Project Secures $36.4m Afreximbank Financing via Egypt’s SAMCO. Akii Bua Stadium is expected to host some of the 2027 Africa Cup of Nations (AFCON) games which Government of Uganda is co-hosting with its East African neighbours Government of Kenya and Government of Tanzania in a joint bid.
