The partnership ties one of the world's most recognisable sports optics brands to a rugby programme with global reach, while extending Oakley's footprint in South African sport.

The National Sports Commission (NSC) framed the tie-up as a milestone in its drive to reposition Nigerian sport and put globally recognised brands back on the country's athletes.

Africa's largest health-and-wellness operator is being prepared for public markets - and the runway runs through Johannesburg.

Emenalo, the Nigerian-born former technical director at Chelsea and Monaco, was one of the highest-profile executive appointments in the SPL.

The grant will be delivered through existing National Olympic Committee (NOC) structures. Every Olympian. Not just medal winners.

The venue sits in Lira City in the north, and Uganda is framing it as capacity-building for regional and international events alongside youth athletics and community participation.

Can a league that has struggled for years to sell its broadcast rights and pay modest wages suddenly underwrite the most expensive reward structure in its history?

The partnership extension with the Fidelity Services Group for another two years, continues a commercial relationship that dates back to 2022.

Rwanda is extending a sports-marketing strategy that until now has run entirely through team and league sponsorships.

Five projects, five markets, one continent-wide commitment to youth and community development - a deliberate footprint rather than a single activation.

The NFL will stage its 2026 NFL Flag Africa Continental Championship in Kenya from July 9 –11, the league's third edition on the continent and its clearest signal yet that Africa sits at the center of a global expansion strategy built around flag football's 2028 Olympic debut.

It's a clean fit on paper: a digital-first bank chasing a young, mobile, football-watching audience, paired with a club that has built its brand around modern, intentional community-building.

DStv Stream, MultiChoice's streaming app, will now ship pre-installed on Samsung's Smart TV range across 18 new African markets, including: South Africa, Nigeria, Kenya, and Zimbabwe.

The South African outgoing CEO of the National Rugby League, will take charge of Australian tennis in August 2026, emerging from a global search that drew more than 150 candidates and was run by executive search firm Egon Zehnder.

The concept sits alongside Nigeria's reported $500m push, backed by the NSC and Opus Race Promotions, to land a Formula 1 Grand Prix.

A deal that hands the Chinese tech brand a direct line into one of the continent's most-watched sports broadcasting operations -

It is one of the most significant executive moves in the global tennis business in years - and the case for it runs deeper than the commercial record he is best known for.

A 10-nation price index for the 2026 World Cup - flights, beds, tickets and meals, benchmarked to a single match day in New York. But qualifying is the team's job. For the fan, the harder question comes next: what does it actually cost to be there?

A new governance pact hands players a seat at the table on transfers and prize money. For African football, the quieter wins may matter most.

The investment reads less like traditional sports sponsorship and more like a community-banking play. The trend is telling: financial-services and tech brands are increasingly treating Thunder as a marketing channel to young and urban audiences.