The country is set to deepen its global sports marketing strategy through a new tourism partnership with Chelsea FC, as the West African nation continues using elite football clubs to promote international travel and investment.

The program, called Dribble for Peace, forms part of the broader Built Within project launched in 2021 by Giants of Africa. The initiative aims to build 100 community basketball courts across the continent, with 45 courts already completed across 13 countries.

From March 17–April 7, 2026, Disney+ will stream 134 NCAA Men's and Women's Tournament games globally, with South African audiences accessing select games via ESPN channels on the platform.

In a statement, the league said it had “made the decision to part ways with Francis Ngannou,” adding that it has “great respect for Francis as both an athlete and a person”. Ngannou joined the PFL in 2023 after a high-profile departure from the Ultimate Fighting Championship, as one of the most significant free-agent signings in MMA history.

APR's exit stems from its direct affiliation with Rwanda's military, which was recently sanctioned by the U.S. Treasury over alleged involvement in regional conflict in eastern Democratic Republic of Congo.

The initiative is part of a broader partnership between FIFA, the IOC and ANOCA aimed at expanding access to modern sports infrastructure across Africa.

Netstar a leading provider of vehicle tracking and telematics solutions, has announced a strategic partnership with the Sunshine Tour to develop advanced performance analytics and tracking technology for professional golf.

Under the partnership, ProBottlers will supply water and energy drinks to Zimbabwe's national football teams, including the senior men's and women's national teams, as well as youth national teams and grassroots development programmes across the country.

Uganda's Chief of Defence Forces Gen. Muhoozi Kainerugaba, also serving as Senior Presidential Adviser for Special Operations, has met with NBA Africa CEO Claire Akamanzi to explore expanding and professionalizing basketball in the country.

The deal represents one of the more notable aviation partnerships in African basketball and reflects growing corporate interest in supporting elite women's sports programs across the continent.

The decision reflects mounting losses in the capital-intensive global streaming market and signals a broader shift in strategy as CANAL+ Group looks to reposition its digital entertainment platform across Africa.

The Supervisory Board has agreed to propose Sawiris for re-election to the board for an additional three-year term. If approved by shareholders at the meeting, the board intends to elect him as chairman immediately afterward.

The partnership will support Bafana Bafana, Banyana Banyana, and South Africa’s grassroots national team structures beginning in 2026, marking one of the most significant commercial investments in South African football in recent years.

Beginning with the 2025/26 season knockout stages, the CAF Champions League winner will receive $6 million, while the Confederation Cup champion will earn $4 million.

Swiss performance brand On has signed 18-year-old Kenyan middle-distance and steeplechase athlete Mercy Chepngeno to a Name, Image and Likeness (NIL) agreement, marking a notable commercial milestone for one of East Africa's most promising junior prospects.

A limited run of customized chocolate bars will be distributed across selected markets, with proceeds supporting Frimpong's foundation, Hope Of A Billion.

The Rwanda Development Board (RDB), in collaboration with the Rwanda Convention Bureau and the Ministry of Sports, is exploring a potential strategic partnership with Roc Nation - the global entertainment and sports company founded by Jay-Z.

The Magical Kenya Open returned to Karen Country Club in 2026 with a record $2.7 million prize fund, strengthening Kenya's position within the DP World Tour's International Swing.

The allocation includes KShs. 100 million in direct support for the rally, alongside KShs. 28.5 million dedicated to sponsoring five regional drivers, with the remaining funds directed toward marketing and on-ground activations.

The 11th edition of the Access Bank Lagos City Marathon has reinforced Lagos' position as one of Africa's most commercially competitive road races. With $50,000 awarded to each winner, the elite 42km race once again attracted East Africa's deepest marathon talent pool.