Latest Insights
Masai Ujiri's Zaria Group Sign Landmark Nairobi Arena Development Deal
The project is expected to generate more than 25,000 jobs annually and introduce world-class infrastructure designed to support athletes, artists, and the broader creative economy.
Newcastle United Signs South African Company KNOX Hydration to Training Ground Naming Rights Deal
From 1 July 2026, the club's training centre at Darsley Park will be renamed "The KNOX," marking the first time Newcastle United has sold naming rights to its training ground.
South African Football Club Kaizer Chiefs Launch Women's Team
The launch positions Kaizer Chiefs within a growing cohort of African clubs formalizing women's teams, as governance bodies, sponsors, and clubs increasingly converge around the commercial and developmental potential of the women's game.
BAL Taps Abidjan-Based FLEXX for official off-court lifestyle Collections
FLEXX, founded in 2020 and headquartered in Abidjan, will produce lifestyle merchandise and exclusive team ranges comprising more than 20 designs.
Ghana Pledges Three New Stadiums as Infrastructure Strategy Advances
Ghana is moving forward on plans first announced late last year to construct three modern stadiums within 2026, as part of a push to upgrade sports infrastructure nationwide.
Nigeria’s Sports Commission Ends Dollar Payments for Athlete Grants
This follows concerns raised by sprinter Kayinsola Ajayi over the distribution of grants, prompting a response from the Commission’s leadership.
Rwanda Marks Major Milestone in Football Development with FIFA Arena Project Launch
As part of the country's sports development agenda, this inauguration marks the first of 10 planned football pitches under the FIFA Arena Project.
Liaison Group and Momentum Launch Athlete Welfare Platform in Kenya
The platform is designed to address gaps in healthcare access, financial planning, and long-term security for athletes in Kenya.
Kenya Pays $30 Million AFCON Fee, Securing 2027 Co-Hosting Rights
A payment, equivalent to KSh 3.9 billion, was confirmed by the Sports Ministry on 31 March, resolving weeks of uncertainty over Kenya's participation in the tri-nation "Pamoja" (meaning 'together' in Swahili) bid alongside Uganda and Tanzania.
Masai Ujiri Joins Toronto Tempo Ownership as WNBA Expands Into Canada
A key figure behind the Toronto Raptors’ 2019 NBA title, has joined the ownership group of the Toronto Tempo, Canada’s first Women’s National Basketball Association (WNBA) franchise, as a Principal Owner.
Morocco’s FA and the National Airports Authority (ONDA) Partner to Streamline National Team Travel
The partnership links national team travel operations with Morocco’s multi-billion dollar airport expansion, positioning the country for increased international football activity.
Is a $15,000 Barrier to Entry Undermining 2026 World Cup Competitive Balance?
The U.S. government's new bond requirement for nationals of several participating nations threatens to create a two-tier tournament - and raises questions about competitive integrity.
Nigeria's Samson Adamu Named Acting Secretary General of CAF
This marks a leadership transition at the Cairo-based governing body and elevating one of its most senior tournament operators into a top administrative role.
LALIGA and Royal Bafokeng Nation Open Elite Youth Academy in South Africa
The new youth football academy in South Africa, deepens the international investment into player development pathways on the continent.
Discover Sport Signs Title Sponsorship for Maple Ridge Presidents Cup through 2029
The partnership will see the competition rebranded as the Maple Ridge Discover Sport Presidents Cup through 2029, marking a commercial step-up for one of South Africa's leading showjumping events.
Tennis Kenya, France Federation Partner on Junior Pathway Program
The strategic partnership will establish international development pathways for junior players, in a move that deepens sports cooperation between Kenya and France.
Debswana Backs World Athletics Relays Gaborone 2026 With P16 Million ($1.17 Million) Deal
Debswana Diamond Company has been confirmed as the title sponsor of the World Athletics Relays Gaborone 2026, committing P16 million ($1.17 million) to the event scheduled for May 2–3 at the Botswana National Stadium.
On Signs South Africa’s Lythe Pillay as it builds its presence across African athletics
The deal marks On’s entry into South Africa’s track and field market, as it builds presence across African athletics.
Bryson DeChambeau Wins $4M Prize money in South Africa as LIV Golf Showcases $30 Million Prize Pool
Bryson DeChambeau defeated Jon Rahm in a playoff to win LIV Golf’s first event in South Africa, securing a $4 million prize and extending his winning streak to two consecutive tournaments.
Columbia Sportswear Joins Growing Commercial Ecosystem Around Kilimanjaro Marathon
This sponsorship marks a strategic alignment with one of East Africa's leading endurance events.
