Latest Insights
Cameroon's WAFCON Win Comes With a $2m Prize, CAF's Biggest Ever
Cameroon collected a $2 million winners' cheque after beating Malawi in Rabat to claim a maiden Women's Africa Cup of Nations title, the single biggest prize money in the competition's history.
Nairobi enters race for 2029 World Athletics Championships against London, Rome and Munich
World Athletics will name the 2029 and 2031 hosts after the inaugural Ultimate Championship in Budapest on 11–13 September.
Disney+ becomes Formula E's global streaming home, with six African markets in range
Formula E's African distribution today runs almost entirely through pay-TV. SuperSport carries the championship across more than 40 sub-Saharan markets
Great Ethiopian Run Targets World's Largest 10km With 60,000 Runners
Expansion drive backed by existing Presenting Partner Bank of America; race adds children's and secondary-school entries alongside record turnout ahead of its 22 November edition. The 2026 edition, runs under the theme "My Run, My Color”.
PUMA Returns to Kit Team Nigeria for Glasgow 2026 - Five Years After Walking Away
The National Sports Commission (NSC) framed the tie-up as a milestone in its drive to reposition Nigerian sport and put globally recognised brands back on the country's athletes.
NFL Deepens Africa Push as 2026 Flag Football Championship Lands in Nairobi Ahead of LA28
The NFL will stage its 2026 NFL Flag Africa Continental Championship in Kenya from July 9 –11, the league's third edition on the continent and its clearest signal yet that Africa sits at the center of a global expansion strategy built around flag football's 2028 Olympic debut.
Dakar 2026 Youth Olympic Games Infrastructure On Track for October Opening
The Games, set to run from 31 October to 13 November 2026, will host around 2,700 athletes aged 14 to 17 from more than 200 countries, marking the first Olympic event ever staged on the African continent.
Kenya Pays $30 Million AFCON Fee, Securing 2027 Co-Hosting Rights
A payment, equivalent to KSh 3.9 billion, was confirmed by the Sports Ministry on 31 March, resolving weeks of uncertainty over Kenya's participation in the tri-nation "Pamoja" (meaning 'together' in Swahili) bid alongside Uganda and Tanzania.
Is a $15,000 Barrier to Entry Undermining 2026 World Cup Competitive Balance?
The U.S. government's new bond requirement for nationals of several participating nations threatens to create a two-tier tournament - and raises questions about competitive integrity.
Debswana Backs World Athletics Relays Gaborone 2026 With P16 Million ($1.17 Million) Deal
Debswana Diamond Company has been confirmed as the title sponsor of the World Athletics Relays Gaborone 2026, committing P16 million ($1.17 million) to the event scheduled for May 2–3 at the Botswana National Stadium.
Bryson DeChambeau Wins $4M Prize money in South Africa as LIV Golf Showcases $30 Million Prize Pool
Bryson DeChambeau defeated Jon Rahm in a playoff to win LIV Golf’s first event in South Africa, securing a $4 million prize and extending his winning streak to two consecutive tournaments.
Columbia Sportswear Joins Growing Commercial Ecosystem Around Kilimanjaro Marathon
This sponsorship marks a strategic alignment with one of East Africa's leading endurance events.
RB Leipzig Targets Africa Growth with Landmark South Africa Tour
RB Leipzig will travel to South Africa for the first time in May 2026, extending the Bundesliga club’s international expansion into a region increasingly viewed as a key growth market for global football.
CAF Raises Champions League Prize Money to $6M and Confederations Cup to $4M
Beginning with the 2025/26 season knockout stages, the CAF Champions League winner will receive $6 million, while the Confederation Cup champion will earn $4 million.
Magical Kenya Open 2026: $2.7M Purse Reinforces East Africa's Premium Golf Positioning
The Magical Kenya Open returned to Karen Country Club in 2026 with a record $2.7 million prize fund, strengthening Kenya's position within the DP World Tour's International Swing.
Access Bank Lagos City Marathon 2026: Prize Money, Performance & The Economics of Road Racing
The 11th edition of the Access Bank Lagos City Marathon has reinforced Lagos' position as one of Africa's most commercially competitive road races. With $50,000 awarded to each winner, the elite 42km race once again attracted East Africa's deepest marathon talent pool.
Senegal Men's Team Claim $10M AFCON Prize
Senegal emerged champions, earning $10 million in prize money. Read more to see full interactive prize money by country and how each country finished in the tournament.
FIFA Increases World Cup Prize Money to $50M, 19% increase From Previous Edition
FIFA approved prize fund of $655M. The Winner of the FIFA World Cup 2026™ - Canada, Mexico and the United States will receive $50M a +19% increase from $42M in the previous edition (FIFA World Cup Qatar 2022) and 50% total increase overall in Prize Money.
CAF has increased AFCON Prize Money by 43%. Winner gets $10M
The Confederation of African Football (CAF) announced that the prize for this year's winner of the AFCON 2025, hosted by Morocco (from Dec. 21 to Jan. 18), has been raised to $10 million.
PFL Africa $100K Prize Money becomes one of the highest Payouts for Professional Fighters in Africa
Four PFL Africa Champions will be crowned across the Heavyweight, Welterweight, Featherweight, and Bantamweight divisions.
