Latest Insights
CAF and UEFA Sign Landmark MoU to Deepen Football Ties Between Africa and Europe
Two continents. One game. CAF and UEFA have signed a landmark five-year agreement to build football's future together.
Senegal Partners with Alibaba to Power Dakar 2026 with Cloud Skills and Sovereign Infrastructure
The government plans to put roughly 100 engineers and several thousand youth through cloud skills training, a program announced by Alioune Sall, Minister of Communication, Telecommunications and Digital Economy.
World Aquatics Targets Infrastructure With Five-Nation Pool Construction Across Africa
The federation has began the construction phase of a multi-country aquatic infrastructure drive across Africa, with new swimming facilities now being built in Burundi, Uganda, Rwanda and Lesotho - all expected to open by October 2026.
UAE and Morocco Join Forces to Elevate Arab Basketball
The partnership aimed at accelerating basketball development across both countries and deepening Arab sporting ties.
Mwamba RFC Secures KES 9 Million Sponsorship Deal in Sign of Growing Commercial Interest in Kenyan Club Rugby
Nairobi-based side secures three-year partnership with Dignity Furniture as they prepare to compete in the Kenya Cup.
DAZN Brings T100 Triathlon World Tour to African Audiences
Global sports streaming giant DAZN has added Africa to its broadcast rights portfolio for the T100 Triathlon World Tour, giving fans across the continent free access to one of triathlon's most prestigious competitions.
Algeria Expands Stadium Infrastructure With New 30,000-Seat Béjaïa Project
Algeria has been pushing to upgrade its sporting facilities, as the country positions itself for future hosting opportunities, including potential bids for the Africa Cup of Nations.
Bank of Kigali Backs Rwanda Premier League With $2.2M Title Sponsorship
The Rwanda Premier League has signed a new title sponsorship agreement with Bank of Kigali, marking one of the most significant commercial partnerships in the league's history.
DRC's Kinshasa Arena Takes Shape as One of Africa's Largest Indoor Venues
Backed by President Félix Tshisekedi, the project will position Kinshasa as a regional hub for major sports and entertainment events with a planned seating capacity of 20,000.
ESPN Africa Secures France's TOP 14, Adding to Growing Rugby Broadcast Portfolio
The agreement will see matches aired on ESPN channels (DStv 218 and 219, StarSat 248), with additional distribution via Disney+ in South Africa, broadening reach across both traditional broadcast and streaming platforms.
Chowdeck Names AFCON Winner Ogenyi Onazi as Its First Brand Ambassador
This brings together a fast-scaling consumer platform and one of Nigeria's most recognizable football figures, as Chowdeck looks to strengthen brand visibility and deepen customer engagement across its core markets.
Lime Expands Into Sports With Padel Sponsorship Deal
The partnership indicates a growing trend among Egypt's fintech platforms, where sports partnerships are becoming a key tool for brand visibility and cultural relevance - particularly as a way of reaching the next generation of consumers.
Ghana Partners with Morocco on Sports Infrastructure
Ghana is moving to strengthen its sports infrastructure through a strategic collaboration with Morocco, as policymakers look to replicate one of Africa's most advanced facility development models.
Kenyan Winners Korir and Lokedi Earn $150K Each at Boston Marathon as Course Record Falls
Kenyan athletes once again underlined their dominance in global distance running at the 2026 Boston Marathon, with both race winners capturing significant prize money and performance-based incentives.
FIFA World Cup 2026 Set for Full Distribution Across Africa via SuperSport
Coverage will be available across DStv and GOtv platforms, including streaming services, with access extending from entry-level packages through to premium tiers.
Telkom Extends Netball Sponsorship With Enhanced Player Compensation Model
The telecoms group has backed the competition since 2019, stepping in after South African Breweries ended its association - through its Brutal Fruit brand - following the 2018 season.
Mark Alexander Set For Final Term As South african Rugby Union President
Alexander, who has led SARU since 2016, secured backing from 11 member unions and is expected to formally begin his third and final term at the Annual General Meeting in Cape Town on 14 May.
SportyTV Secures South African Rights For FIFA World Cup 2026
SportyTV said it will deliver comprehensive pre- and post-match programming from studios in Cape Town and Madrid, supported by a yet-to-be-announced roster of commentators and analysts.
Dakar 2026 Youth Olympic Games Infrastructure On Track for October Opening
The Games, set to run from 31 October to 13 November 2026, will host around 2,700 athletes aged 14 to 17 from more than 200 countries, marking the first Olympic event ever staged on the African continent.
Exim Bank Uganda Signs On as Official Banking Partner of the Pearl of Africa Golf Series
As the Pearl of Africa Golf Series continues to scale, partnerships of this nature are expected to play a central role in shaping its commercial trajectory and positioning within the regional sports market.
