*Exchange Rates | Updated Daily
Latest Insights
Tennis Kenya, France Federation Partner on Junior Pathway Program
The strategic partnership will establish international development pathways for junior players, in a move that deepens sports cooperation between Kenya and France.
Debswana Backs World Athletics Relays Gaborone 2026 With P16 Million ($1.17 Million) Deal
Debswana Diamond Company has been confirmed as the title sponsor of the World Athletics Relays Gaborone 2026, committing P16 million ($1.17 million) to the event scheduled for May 2–3 at the Botswana National Stadium.
On Signs South Africa’s Lythe Pillay as it builds its presence across African athletics
The deal marks On’s entry into South Africa’s track and field market, as it builds presence across African athletics.
Bryson DeChambeau Wins $4M Prize money in South Africa as LIV Golf Showcases $30 Million Prize Pool
Bryson DeChambeau defeated Jon Rahm in a playoff to win LIV Golf’s first event in South Africa, securing a $4 million prize and extending his winning streak to two consecutive tournaments.
Columbia Sportswear Joins Growing Commercial Ecosystem Around Kilimanjaro Marathon
This sponsorship marks a strategic alignment with one of East Africa's leading endurance events.
Angola Opens New 10,000-Seat Stadium as AFCON Hosting Ambitions Accelerate
Under a national development program - Angola has produced three internationally compliant stadiums in less than five months. As the country continues its ambition to host a future Africa Cup of Nations tournament.
Morocco Awarded AFCON Title - But Who Keeps the $10M Prize Money?
At the centre of the controversy is a $6 million financial gap. With the result now overturned, the financial logic appears straightforward - Morocco should receive the winner's prize, and Senegal should revert to the runner-up allocation. However this raises a more complicated question: Is Senegal required to return the $6 million difference?
PUMA Signs Multi-Year Deal as Official Outfitter of the Basketball Africa League
PUMA will supply all official on-court and off-court apparel across the league. This includes team uniforms, warm-up and training gear, referee kits, fan merchandise, and apparel tied to BAL's social impact and player development programs.
RB Leipzig Targets Africa Growth with Landmark South Africa Tour
RB Leipzig will travel to South Africa for the first time in May 2026, extending the Bundesliga club’s international expansion into a region increasingly viewed as a key growth market for global football.
Ivory Coast Expands Sports Tourism Strategy With Chelsea FC Partnership
The country is set to deepen its global sports marketing strategy through a new tourism partnership with Chelsea FC, as the West African nation continues using elite football clubs to promote international travel and investment.
Masai Ujiri’s Giants of Africa Expands Basketball Courts to the Sahel With Projects in Mali and Ghana
The program, called Dribble for Peace, forms part of the broader Built Within project launched in 2021 by Giants of Africa. The initiative aims to build 100 community basketball courts across the continent, with 45 courts already completed across 13 countries.
Disney+ Brings March Madness to South Africa in Global Streaming Push
From March 17–April 7, 2026, Disney+ will stream 134 NCAA Men's and Women's Tournament games globally, with South African audiences accessing select games via ESPN channels on the platform.
PFL Parts Ways With Francis Ngannou, the Former UFC Champion
In a statement, the league said it had “made the decision to part ways with Francis Ngannou,” adding that it has “great respect for Francis as both an athlete and a person”. Ngannou joined the PFL in 2023 after a high-profile departure from the Ultimate Fighting Championship, as one of the most significant free-agent signings in MMA history.
U.S. Sanctions Force Rwanda’s APR Withdrawal from Basketball Africa League
APR's exit stems from its direct affiliation with Rwanda's military, which was recently sanctioned by the U.S. Treasury over alleged involvement in regional conflict in eastern Democratic Republic of Congo.
FIFA, IOC and ANOCA Invest N$9 Million in Grassroots Football Infrastructure in Namibia
The initiative is part of a broader partnership between FIFA, the IOC and ANOCA aimed at expanding access to modern sports infrastructure across Africa.
Netstar and Sunshine Tour Partner to Develop Golf Performance Analytics in South Africa
Netstar a leading provider of vehicle tracking and telematics solutions, has announced a strategic partnership with the Sunshine Tour to develop advanced performance analytics and tracking technology for professional golf.
ProBottlers Named Official Hydration Partner of Zimbabwe Football Association in $240,000 Deal
Under the partnership, ProBottlers will supply water and energy drinks to Zimbabwe's national football teams, including the senior men's and women's national teams, as well as youth national teams and grassroots development programmes across the country.
Uganda Explores NBA Africa Partnership to Develop Basketball
Uganda's Chief of Defence Forces Gen. Muhoozi Kainerugaba, also serving as Senior Presidential Adviser for Special Operations, has met with NBA Africa CEO Claire Akamanzi to explore expanding and professionalizing basketball in the country.
D'Tigress Partners with XE Jet as Official Aviation Partner of Nigeria Women's Basketball Team
The deal represents one of the more notable aviation partnerships in African basketball and reflects growing corporate interest in supporting elite women's sports programs across the continent.
MultiChoice to Shut Down Showmax After Strategic Streaming Review
The decision reflects mounting losses in the capital-intensive global streaming market and signals a broader shift in strategy as CANAL+ Group looks to reposition its digital entertainment platform across Africa.
